SPC: new fruit snack range for kids

Posted by Nicole Eckersley on 8th July 2011

SPC fruit snacksSPC Ardmona has announced the release of three new fruit snacks aimed at kids of all ages into supermarkets across Australia.

The Coca-Cola Amatil subsidiary said the three snacks, SPC Fruit Squeezies, SPC Fruit Crush-Ups and SPC Power Pulp, are designed specifically to make fruit fun for kids of all ages, from preschoolers to teens.

“According to the Australian Guide to Healthy Eating, kids aged four to 18 should eat between one and five serves of fruit each day. However the latest National Nutrition Survey suggests that on average, Australian children aren’t eating the recommended portions,” said a release from the company.

“The new ranges are reinvigorating fruit for kids, smashing it up into appetising portion-controlled servings in fun pouches and squeezable tubes that fit easily into the lunchbox and are great for kids on the go.”

SPC Fruit Squeezies, aimed at children aged 5-7, are a combination of smooth fruit puree and juice in ‘squeezable tubes’, available in three flavours, Apple & Banana Puree, Banana & Pear Puree with Passionfruit Juice, and Apple Puree with Raspberry Juice.

Each pack contains 8 x 50g individual tubes and features Toy Story characters on the pack, at a RRP of $3.65.

SPC Fruit Crush-Ups are aimed at kids aged 6-10, featuring a pouch with a resealable cap in strawberry and tropical flavours.

Each 90g pouch will sell at a RRP of $1.29.

SPC Power Pulp fruit snacks are aimed at tweens and teens, in the form of resealable pouches of ‘smashed fruit’ in tropical and mixed berry flavours, at a RRP $1.79.

All of the fruit snacks are 99 per cent fat free and contain 99 per cent ingredients from fruit, and are free from allergens, free from gluten, and contain no artificial colours, flavours, sweeteners or preservatives.