Wine maker takes stake in ASX-listed whisky Co
NEWS Barossa wine maker Seppeltsfield Estate had made “a strategic investment” in ASX-list Australian Whisky Holdings (AWY) seemed a natural fit.
Seppeltsfield is renowned for its signature wine, the 100-year-old Para Tawny.
But just as whisky needs barrels so a business need cashflow to pay loans.
The announcement last week of this new partnership said Seppeltsfield Estate loans were converted to equity in AWY, but details of the quantum were not disclosed.
AWY CEO Chris Malcom said: “We greatly appreciate the support and look forward working with Seppeltsfield to pursue new opportunities”.
The deal’s announcement said Seppeltsfield has contracts in place for the distribution of its products into China, providing working synergies with AWY for its expansion plans into the Chinese market.
“Seppeltsfield and Australian Whisky will be exploring these synergies with the aim of expanding the company’s international distribution channels,” the announcement said.
Though such is the output volume of AWY’s Tasmanian brands, Nant, Lark, Overeem, and Redlands Estate, that they regularly fail meet demand in Australia.
So it poses a mind boggling ponderable how they could supply China.
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