James Boag’s a Cup favourite

Posted by AFN Staff Writers on 26th October 2011

Fashionistas flock to Myer’s. Celebrities sip champagne at Emirates. But for lovers of beer and racing, it’s the Boag’s Marquee at the Melbourne Cup Carnival all the way.

The official beer of the Melbourne Cup Carnival promises its 2011 marquee installation will be its best yet.

In case you did not receive an invitation (Boag’s guests are mainly drawn from the hospitality industry) here’s a taste of what you will be missing:

– James Boag’s marquee will be the largest in the Birdcage enclosure (with over 400 guests expected on each day). The marquee features an open deck area with seating and prime racetrack-views, an undercover area and a Tasmanian wilderness-inspired rock feature bar.


-Guests will be treated to ‘Wasabi and Sesame Crusted Spring Bay Scallops’, ‘Boag’s Battered Onion Rings’ and ‘Slow Roasted Tasmanian Lamb Shoulder’ designed to complement a selection of Tasmanian Boag’s beers.


-Chefs in the Boag’s Bake-house will prepare and serve freshly made bakery goods to guests throughout the day.


– On Cup Day, Australian rocker Diesel is set to entertain guests with live music.


The number of corporate marquees at the Cup Carnival took a nosedive during 2008 and 2009 (in reaction to the Global Financial Crisis). However, it seems that companies like Boag’s, Moet and Chandon and Lavazza are vigorously competing in the marquee stakes once again.