New Australian smartphone app aims to replace customer loyalty card

Posted by AFN Staff Writers on 20th January 2012

A new Australian-invented smartphone app is being promoted to replace customer loyalty cards in restaurants, cafes, and shops in Australia.

The Wealie iPhone app, created by Australian Patrick Schilling, was launched this week. The app is designed to replace some of the estimated 18 to 20 million loyalty cards that currently printed each year in Australia.

After downloading the app, customers scan a Quick Response (QR) code in participating venues (QR codes are a type of matrix barcode, consisting of black modules arranged in a square pattern on a white background).

The app then stores each ‘scan’, with one scan being the equivalent of one stamp on a conventional loyalty card.

Inventor Patrick Schilling said, “The app can be used to maximise repeat patronage by offering retailers a direct and cost effective marketing tool to engage, promote, analyse and reward customers.”