New image for Go Grains Health & Nutrition

Posted by AFN Staff Writers on 1st March 2012

Go Grains Health & Nutrition, Australia’s independent voice for grain foods and legumes in health and nutrition, has freshened up its image with a new name and logo. 

From today, the organisation will be known as the Grains & Legumes Nutrition Council. The re-brand follows a six month review process during which industry and key stakeholders of the incumbent Go Grains were consulted.

 The organisation’s website, digital media and brochures will now reflect the new corporate identity.

The Grains & Legumes Nutrition Council is a not-for-profit organisation, founded by the Grains Research and Development Corporation (GRDC) and supported by producers and manufacturers in the grains and legumes industries.

Grains & Legumes Nutrition Council CEO Robyn Murray said, “The new positioning, which is articulated by the name and brought to life in the logo, more clearly represents both grain-based foods and legumes, which we discovered through research was particularly important when communicating with stakeholders and consumers.

“The organisation will continue to review the science and communicate the latest research findings about nutrition and health benefits of grains, grain-based foods and legumes to a range of audiences and encourage consumers to include these foods in their diet.

“Only our name has changed. Our vision, values and day to day operations remain the same as they have always been,” she concluded.