Lion buys entire ad breaks to promote iced coffee product

Posted by AFN Staff Writers on 17th April 2012

Kirin-owned dairy and drinks giant, Lion, has announced a series of three minute long advertisements for its Dare Iced Coffee product, each of which will run for an entire advertisement break.

The three minute ‘A Dare Iced Coffee Fix’ll Fix It’ advertisement series will run every fortnight from 17 April to 26 June on Channel 9.

Lion has enlisted well-known Australian comedian Ryan Shelton for the advertising campaign.

Lion Dairy Beverages Marketing Manager, Brent Whelan, said the advertisement aims to target the 20 to 30 year old audience.

Mr Whelan said, “The three minute advertisement break concept centres on providing engaging content with an irreverent and switched on solution to an everyday problem.”

Consumers will be able to upload everyday dilemmas to the Dare Facebook page and have their problem ‘fixed’ on national TV during the final segment of the advertisement.