Top ten food trends in the US for 2013
US consumer research company, Sterling-Rice Group has released its top ten food trends for 2013, which includes a focus on vegetable-based dishes, savoury fruit, and chefs helping the customer watch his or her weight.
The list, compiled by 100 celebrity chefs, restaurateurs and food lovers around the United States provides predictions that will help food companies to develop, position and market their food products.
At a time when there is a strong focus on obesity reduction around the world, several of the top ten food predictions for 2013 focus on health – including No. 7 listing emphasis on smaller portion sizes, and No. 4 which gives vegetables a share on the consumer’s main plate, previously a side-dish in traditional American cuisine.
Sterling-Rice Group expects consumers to be enjoying the following food trends next year:
- Sour gets its day: Fermented cherry juice and sour beer? In 2013, yes, as food palates move beyond sweet, salty and fatty to tart, acidic, and bitter.
- Chefs watch your weight: Chefs are changing their habits and exchanging their butter and bacon for broth and beets. The result, better-for-you food that actually tastes good.
- Asian infiltrates American comfort food: The spicy and fresh flavors of Thailand, Vietnam, and Korea will give consumers a new take on comfort food.
- Veggies take over the plate: No longer prepared as just a side or salad, vegetables will get their chance to star as the main dish.
- Kids’ menus grow up: Mac and Cheese and chicken nuggets take a backseat to kid-friendly versions of adult dining options.
- American artisans save you a trip to Europe: With the emergence of local artisans budding in cities across America, why fly to Paris when you can go to Philly? Foodies can think globally, but travel locally.
- Small plates for me only: Small plates for sharing will be replaced with smaller, singular servings of meat, veggies, or starches – for a truly customized dining experience.
- Savory fruit: Look for fruit used with savory flavors, incorporated as a touch in appetizers, soups, and meat dishes.
- No diner left behind: From gluten-free to vegan, more and more restaurants will offer all-inclusive menus and services to accommodate all eaters.
- Popcorn is THE snack of 2013: Sweet or savory, the all-time favorite (and healthy) snack will pop up everywhere – in ice cream, as croutons.
Treasury Wine Estates (TWE) will be selling its US non-core commercial brand portfolio.
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