Australian athlete backs meat-free Quorn campaign
Australian triathlete Charlotte McShane has signed on as ambassador for food manufacturer Simplot Australia’s meat-free brand Quorn.
Made with mycoprotein – a meat-free form of protein and a member of the fungi family – Simplot Australia says Quorn products are also cholesterol-free and high in fibre.
The new campaign will see Scottish-born twenty-two year-old McShane, who hopes to represent Australia at the Commonwealth Games in 2014 and in Rio de Janeiro at the 2016 Olympic Games, giving her insights as a vegetarian on Quorn’s Facebook page. Simplot Australia said McShane will share lifestyle tips and training updates.
“I am incredibly excited to have the support of a brand that I have enjoyed and loved for many years,” Ms McShane said.
“As a vegetarian athlete I have been eating Quorn for a number of years as the products provide me with essential protein required as part of my performance and nutritional plan. More importantly, they are delicious too,” she said.
“We are very proud to be supporting such an inspirational Australian athlete,” said Tara Lordsmith, Simplot Australia General Manager of Retail Marketing. “Quorn provides a terrific alternative to vegetarians and we are thrilled to be behind Charlotte on her track to the next Commonwealth and Olympic Games,” she said.
Quorn is available in the frozen section at most supermarkets, and in the fresh chilled section at Coles supermarkets.
Quorn, a fungi, has been sold in the UK for many years enabling researchers to uncover a large number of consumers who have been medically affected by it. Quorn is not like the traditional mushroom available here in supermarkets and greengrocers. Consumers should be aware of the possible side effects from eating quorn before consuming it.
I find it unusual for an athlete to be marketing processed food. I wouldnt recommend Quorn for any person to consume as the manufacturing process would most likely eliminate most of the protein from the product. I dought Charlotte’s dietry team would allow her to eat it.