Australian athlete backs meat-free Quorn campaign

Posted by AFN Staff Writers on 29th April 2013

Australian triathlete Charlotte McShane has signed on as ambassador for food manufacturer Simplot Australia’s meat-free brand Quorn.

Made with mycoprotein – a meat-free form of protein and a member of the fungi family – Simplot Australia says Quorn products are also cholesterol-free and high in fibre.

The new campaign will see Scottish-born twenty-two year-old McShane, who hopes to represent Australia at the Commonwealth Games in 2014 and in Rio de Janeiro at the 2016 Olympic Games, giving her insights as a vegetarian on Quorn’s Facebook page. Simplot Australia said McShane will share lifestyle tips and training updates.

“I am incredibly excited to have the support of a brand that I have enjoyed and loved for many years,” Ms McShane said.

“As a vegetarian athlete I have been eating Quorn for a number of years as the products provide me with essential protein required as part of my performance and nutritional plan. More importantly, they are delicious too,” she said.

“We are very proud to be supporting such an inspirational Australian athlete,” said Tara Lordsmith, Simplot Australia General Manager of Retail Marketing. “Quorn provides a terrific alternative to vegetarians and we are thrilled to be behind Charlotte on her track to the next Commonwealth and Olympic Games,” she said.

Quorn is available in the frozen section at most supermarkets, and in the fresh chilled section at Coles supermarkets.


Quorn has launched a new campaign with Charlotte McShane