VECCI to help Australian agribusiness expand into growing Asian market

Posted by AFN Staff Writers on 11th June 2013

Australian food and agribusinesses can take advantage of a new service from VECCI Global to assist them in expanding into export markets in Asia.

VECCI Global said it believes Australia’s “reputation for clean, safe and healthy produce” will see global demand for Australian food and beverages grow. VECCI Global offers agribusinesses market research services and assistance creating a market entry strategy, as well as coaching to understand trade conditions and cultural differences that might affect trade in the Asian region.

VECCI Global said Asia’s growing population offers Australian agribusinesses a great opportunity. According to statistics from the Australian Trade Commission:

  • Over 4 billion people live in Asia. By 2050, 60 per cent of the world’s demand for agrifood will come from the region.
  • 61 per cent of calories consumed in Japan come from imported food.
  • China is the world’s largest food importer, with 300 million middle class citizens and a larger urban than rural population
  • Total exports to India from Australia were worth $15 billion in 2011, exports to South-east Asia $29.6 billion. Exports to China, Japan and South Korea totaled $168.8 billion. Growing demand means these figures are increasing. If you’re ready to take your food or agribusiness to the world, VECCI Global can help.

With extensive on-the-ground expertise, VECCI Global says it has helped many Australian businesses successfully launch products and services. Businesses wishing to take advantage of the growing demand in Asia are invited to make contact with VECCI Global.