Flowerdale Farm launches recipe eBook to promote its products

Posted by AFN Staff Writers on 2nd April 2014
Flowerdale Farm has teamed up with Alyce Alexandra to release a new recipe eBook

Australian speciality produce business Flowerdale Farm has launched its first recipe eBook, Essential Ingredients, to promote its products.

A collaboration between Alyce Alexandra Cookbooks and Flowerdale Farm, the recipes showcase Flowerdale Farm’s specialty produce in a range of different meals. Flowerdale Farm said each recipe was “simple and stress-free”.

Featuring recipes for specialty products such as edible flowers, petite vegetables, microgreens and ice plant, each recipe in the Essential Ingredient eBook features detailed information on its key ingredients, along with colour photographs and step-by-step instructions.

The Essential Ingredient recipe eBook has been created with Alyce Alexandra, one of Australia’s most successful independent authors of cookbooks exclusively for kitchen appliance Thermomix.

“Food should always be fresh, healthy and delicious, but it shouldn’t take you endless hours to create,” said Alyce Alexandra. “It’s for this reason that Alyce Alexandra Cookbooks and Flowerdale Farm are such a natural collaboration,” she said.

Ms Alexandra said she uses Flowerdale Farm produce “to bring excitement, colour and depth of flavour to simple dishes — straight from nature”.

Flowerdale Farm said it aims to “develop creative food ideas that appeal to modern tastes” and works with chefs and growers to develop its range to supply new products to the retail and wholesale market.

Flowerdale Farm is an Australian owned family business with a focus on providing the highest quality specialty produce. Located at B Store 41-43 in the Melbourne Wholesale Market, it has been supplying fresh produce for over thirty years.

Flowerdale Farm is a grower and supplier of quality Microgreens, Shoots, Sprouts, Petite Vegetables, Edible Flowers, Salad Greens and Herbs. It has over 150 products in its wholesale range, and distributes to independent green grocers, top end retail providores, exporters and supermarkets in Australia, Asia and the Middle East. It also supplies the hospitality and foodservice industry, with premium Flowerdale Farm produce featuring on menus of top-end restaurants in Australia and internationally.

The Flowerdale Farm Essential Ingredients eBook is available for free download from the Flowerdale Farm website, or from the Apple iBook store for use on tablets or mobile devices.