Marketers have just two weeks remaining to enter their most innovative new products into Australia’s largest independent consumer awards, Product of the Year Awards 2015.

The organisers of the Product of the Year awards said winners of the awards could “be prepared for a sales boost when they are victorious”.

The awards, now in their sixth year of operation in Australia and their 29th around the world, are renowned for raising the profile of new innovative products with companies reporting significant increases in sales as a result of winning and promoting the award.

Director of Product of the Year Australia Sarah Connelly said although winning the award itself offers huge opportunity it is those who actively promote the award that naturally see the best results.

“The Product of the Year winner’s stamp is a highly effective marketing tool that guides consumers to the most innovative products on the shelves,” Ms Connelly said. “Awareness of the award is getting stronger each year and we are expecting another great year for innovation in Australia. We anticipate a bumper crop of entries for this year’s awards.” she said.

All entries, which are due by 1 August 2014, will be put before a panel of experts, led by Channel 9 personality Lisa Wilkinson and more than 16,000 Australian shoppers will be surveyed to determine the winners.

Companies and brands can enter on the Product of the Year Awards website.

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