The Australian Made Campaign launches in South Australia

Posted by AFN Staff Writers on 3rd September 2014
'Australian made' reaches South Australia
‘Australian made’ reaches South Australia

The Australian Made Campaign, the not-for-profit organisation that administers and promotes Australia’s country-of-origin certification trade mark, is launching in South Australia.

“Australian Made is proud to announce a new partnership with Business SA,” Australian Made Campaign Chairman, Glenn Cooper said. “It will provide the South Australian business community with access to a local resource for information about the Australian Made, Australian Grown logo. “SA is a hub for manufacturing and growing in Australia, and this initiative will help to promote and support local industry.”


The green-and-gold Australian Made, Australian Grown (AMAG) logo is the only registered country-of-origin certification trade mark for the full range of genuine Australian products and produce. The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited (AMCL).


Business SA Membership Executive, Nick Smith, is taking on the role of SA Account Manager for the Australian Made Campaign. Mr Smith will work within Business SA to help educate manufacturers and growers of genuine Australian products about the benefits of leveraging country-of-origin as a marketing tool.

“The Australian Made Campaign plays an important role in driving recognition and awareness of the fantastic products made, grown and produced across South Australia, and this partnership will help to build on the great work it carries out,” Business SA CEO, Nigel McBride, said.

The iconic Australian Made, Australian Grown kangaroo logo is used by more than 2000 companies on more than 15,000 products sold in Australia and around the world. According to Roy Morgan Research, it is recognised and trusted by 98% and 88% of Australians respectively to identify genuine Australian goods.


Can your business use the Australian Made, Australian Grown logo?


To use the logo, goods must meet the criteria set out in the Australian Consumer Law as well the more stringent Australian Made, Australian Grown Logo Code of Practice.


  • Australian Made: The product has been made in Australia and over 50 per cent of the cost of production cost has been incurred in Australia.
  • Australian Grown: All significant ingredients are grown in Australia and almost all processing carried out in Australia.
  • Product of Australia: All of the product’s significant ingredients come from Australia and almost all of the manufacturing/processing has been carried out in Australia.
  • Australian Seafood: All significant ingredients are grown/harvested in Australia and almost all processing carried out in Australia.


Qualifying businesses selling products within Australia can make one of the four claims above. The annual licence fee, based on actual sales of licensed products for the previous 12 months is a minimum fee of $300 plus GST for annual sales up to $300,000.


More information about making ‘Australian Made, Australian Grown’ claims can be found at