Sara Lee launches single serve range in Australia

Posted by AFN Staff Writers on 28th January 2015
Sara Lee launches single serve range in Australia
Sara Lee launches single serve range in Australia

Dessert brand Sara Lee has launched a new range of single serve desserts in Australia.

The Sara Lee Singles range includes three varieties: New York Baked Cheesecake, Raspberry and Chocolate Fudge, and Creme Brulee. Each dessert comes in a pack of four.

“As Australia’s number one dessert brand, we’ve been providing mouth-watering desserts for over 40 years,” said Karen Ramsay, Sara Lee Marketing Manager. “We’re delighted to now offer consumers across the country a range of delicious new, single serves in easy, individual portions,” she said.

Sara Lee, which was established in 1971, is based at Lisarow on the New South Wales Central Coast. It supplies desserts to Australia, and the Indian Ocean, South East Asia and Pacific regions. The Lisarow facility employs over 400 people.

Australian Food News reported in February 2013 that the Sara Lee brand had been acquired by McCain Foods.

“Sara Lee is loved and known for our family dessert range – now with the launch of Sara Lee Singles, Sara Lee really does have something for everyone”, Ms Ramsay said.

Available for $7.99, Sara Lee said its Singles range contains “ no artificial colours, flavours or preservatives”, and uses “fresh eggs and cream from specially selected Australian dairies”.