Sanitarium launches reduced sugar Up&Go

Posted by AFN Staff Writers on 9th February 2015
Sanitarium launches reduced sugar Up&Go
Sanitarium launches reduced sugar Up&Go

Breakfast food manufacturer Sanitarium has launched a new reduced sugar variety in its Up&Go liquid breakfast range.

Sanitarium said its new Up&Go Reduced Sugar “contains one third less sugar than regular Up&Go, while still containing the protein and fibre of two Weet-Bix and milk”. The Company said it is also “98.5 per cent fat free, high in fibre and provides half of an adult’s daily calcium needs”. The new product comes in two flavours: Choc Ice and Vanilla Ice.

Daniel Derrick, General Manager Marketing – Sanitarium, said the new product was developed in response to consumer feedback and is “ideal for those who don’t have time for a sit down breakfast”.

“Sanitarium is committed to the health and wellbeing of Australians, and providing nutritious products they love,” Mr Derrick said. “We know that some consumers are looking to reduce their sugar intake and so we’ve developed Up&Go Reduced Sugar to provide a convenient, great-tasting reduced sugar liquid breakfast choice, in addition to the market-leading regular Up&Go,” he said.

Michelle Reid, Accredited Practising Dietitian and Nutritionist at Sanitarium, said the new Up&Go Reduced Sugar has a 5-star Health Star Rating, under the new Government-led initiative which rates foods from 1⁄2 star to 5 stars, based on their nutritional credentials.

“Up&Go Reduced Sugar achieved a high HSR score due to the protein content, low saturated fat and sodium content, and reduced sugar content,” Ms Reid said. “When you’re unable to take time out of your hectic morning for a more traditional breakfast such as wholegrain cereal or toast and fruit, Up&Go Reduced Sugar is the ideal option to enjoy on the go,” she said.

“In addition to being high in fibre and calcium, Up&Go Reduced Sugar also contains protein and 10 essential vitamins and minerals, does not contain any artificial sweeteners or colours making it a brilliant choice for a nutritious start to the day,” Ms Reid said.

Ms Reid said when compared with reduced fat flavoured milk or low fat yoghurt, Up&Go Reduced Sugar “contains on average half the sugar”.

Australian Food News reported in October 2014 that Sanitarium had also launched a new variety in its Up&Go range in Australia, called Oats2Go.

Australian Food News reported earlier in February 2015 that Sanitarium was set to launch its Up&Go range into the UK breakfast market, in a joint venture with Australian finance and investment group Wingate.

Up&Go Reduced Sugar is available in two flavours: Choc Ice and Vanilla Ice. It can be found in all major supermarket retailers and a pack of 3 has a RRP of $4.79.