Presser pushes Rosella soups into new soup flavours

Posted by AFN Staff Writers on 4th May 2015
Presser pushes Rosella soups into new soup flavours
Presser pushes Rosella soups into new soup flavours

Iconic Australian tomato sauce brand Rosella has launched four new flavours in its soups range.

Rosella, one of Australia’s most loved brands was founded in 1895 in Melbourne. The Rosella brand was acquired by Sabrands, which is owned by the Presser family, in 2013. The acquisition saved the iconic brand from disappearing from supermarket shelves entirely when it was put up for sale when its then parent company Gourmet Food Groups was placed in receivership in November 2012.

The Presser family has said it aims to quadruple Rosella’s market share and expand export markets. When Sabrands took over Rosella, a number of its products were no longer in supermarkets at all. The new flavours in the soups range are part of the push to bring Rosella back from the brink.

Bringing Rosella soup back into the limelight

Two new flavours will join the Rosella ‘Classic Australian’ soup range, which Rosella said is “proudly 100 per cent Australian Made”. The two new ready-to-serve flavours in this range are Creamy Tomato & Herbs and Chicken & Vegetables.

Rosella said each soup is being marketed as part of the ‘Classic Australian range’ with the claim that the soup “is comprised of 100 per cent Australian grown tomatoes, vegetables, and Australian-bred chicken breast”.

Two new flavours will also join Rosella’s Condensed Soup range: Cream of Mushroom and Cream of Chicken. Rosella said the new flavours contain “100 per Australian grown mushrooms, and Australian-bred chicken breast”.

The “ready to serve” Rosella Classic Australian soups are available in all Woolworths, Coles and independent supermarkets nationally, RRP $3.19 to $3.29. The Condensed soup range is available in Woolworths and Metcash supermarkets only, priced at $2.19 to $2.29.