Schweppes Australia seeks to diversify its advertising
Schweppes Australia will be introducing changes to its advertising creative process.
Reported by Mumbrella earlier this week, Schweppes wants to now use a number of external agencies to help boost advertising success.
Until now Schweppes has been using one agency, GPY&R Melbourne.
Schweppes has been using a retainer model with GPY&R Melbourne and says this financial model will also be altered in efforts to increase results.
The beverage company which owns Cottee’s, Cool Ridge, Solo and Spring Valley is said to be starting talks with numerous agencies. No particulars have however been revealed.
The Carat agency will still continue to be Schweppes media buyer.
During the period that Schweppes has used GPY&R Melbourne, the agency has helped come up with advertisements such as the ‘Cottee’s Cordial Speech’ which had the theme of strongly tieing in the drink with childhood experiences. The agency also created the ‘Where Spring Comes From’ campaign which aimed to bring the Spring Valley brand back to juice after a number of non-juice products had previously been released under the Spring Valley brand name.
