Mars receives accolades for its Pedigree radio station for NZ dogs
Mars New Zealand has received industry accolades for its launch of a radio station for dogs, K9FM.
In a marketing campaign for its pet food brand, Pedigree, Mars New Zealand created the station which features classical music, talkies, dog traffic, virtual outings, meditation, affirmation half hours and ‘learning human’.
The campaign was based off research which shows that leaving music or the radio playing when no one is in the house with a dog helps sooth them and gives them a sense of comfort. Music or radio can help hide outside noises that may be distressing to dogs and cause them to bark.
Mars New Zealand along with its creative agency, Colenso, received two ‘Yellow Pencil’ awards and one ‘Black Pencil’ award at the D&AD Pencil Awards for the marketing campaign. The Black Pencil award was given to five entrants amongst 20 000.
Other awards Mars New Zealand and Colenso have won for the radio station include two Silver Lions, a Gold and Grand Prix Spike, a Gold and Grand Prix Axis Award and a Gold Mashie.
Kellogg’s says it has surpassed its goals for reducing sugar and sodium its cereals worldwide.
A German beverage company is launching the world’s first gluten-free barley-based beer. The gluten f...
Whilst Australia is in the middle of an “ideas boom”, there is one country that is being turned to a...
New Zealand vanilla producer, Heilala, has turned to selling extract mixed with flavouring as global...
Amazon Go opened to the public on Monday this week. The key question is what are they going to do wi...
What can we expect from Amazon that would justify $US13.6 billion for Whole Foods?
Reforms to the country of origin labelling system were agreed to at a meeting of the Australian Cons...
Leading Australian supermarket group Woolworths has entered into a private label supply partnership ...