Dominos continues to invest in technology by launching an innovation lab

Posted by AFN Staff Writers on 10th February 2016

Dominos Australia yesterday unveiled its new Brisbane located innovation lab it will share with start-ups and entrepreneurs.


Named “DLab” the space will be used by Dominos as a place to develop its technology. CEO Don Meij says the pizza chain will also be inviting outsiders to use the space for their own entrepreneurial work.


“This is a dedicated innovation space set to encourage out-of-the-box thinking both internally to benefit Domino’s customers and externally supporting start-ups, entrepreneurs and disruptive thinkers,” Meij said.


The pizza chain is well-known for its investment in innovation and has pioneered technology including its popular delivery-driver GPS tracker.


“We have already partnered with a number of start-ups and businesses that have disruptive ideas in the retail and QSR space and are working at the viability of applying those ideas to the business and investing in those start-ups,” Meij said.


The space can fit up to 30-50 people in what has been described as a “co-working shared office environment” which includes collaboration spaces. Break-out areas, meeting-rooms, a backyard tool shed, garden terrace and library are also on-site.