Bulla turns fairy bread into ice cream

Posted by AFN Staff Writers on 23rd March 2016

499918 - Frozen NPD Concepts - Dry Coated STICKS - Cookie & CreamBulla Dairy have launched a new ice cream range inspired by fairy bread and biscuits.

The three new ice cream sticks include:

  • Fairy Bread: Vanilla ice cream covered in white chocolate and sprinkles
  • Cookies and Cream: Cookie flavoured ice cream covered in white chocolate and chocolate cookie pieces
  • Cookie Crumble: Chocolate and strawberry flavoured ice creams covered in white chocolate and cookie pieces

Bulla says it decided to launch the new range after success with its lamington, coconut ice and 100s and 1000s ice creams which it introduced to Australian supermarkets in 2014.

The new ice creams come in packs six and are available at Coles, Woolworths and independent supermarkets with a recommended retail price of AUD$6.19.