Special FMCG consumer insights expert to be keynote speaker
Leading Australian specialist in FMCG consumer insight, Mark Fletcher, will now be joining FoodLegal’s symposium next Tuesday 12 April 2016 in Melbourne.
The topic for his keynote presentation at the FoodLegal Symposium is:
“What do food shoppers care about science?
– What really drives shoppers’ selection of some products over others?”
Before establishing the leading consultancy ShopScience with its focus on consumer behaviours for FMCG products, Mark Fletcher was head of Insights at the ANZ Banking Group.
He has over 25 years’ experience in consumer choice behaviour and marketing implications for new product creation and marketing campaign design.
Mark joins other leading expert speakers at our FoodLegal Symposium who will cover the gamut on the market opportunities and regulatory and scientific issues in new food product development, and opportunities for new ingredients, and niche markets and special purpose foods.
Mark Fletcher’s insights will give an expert’s perspective and provides important knowledge for product developers and marketers for the food product development environment.
To REGISTER for the Symposium, please click here.
For more information please see here.
Supermarket giant Woolworths has pledged its commitment to phase out selling plastic straws, and pla...
Australian deli meat producer D’Orsogna has begun construction on a $66 million manufacturing facili...
Coca-Cola South Pacific has launched its 2016 Rio Olympics marketing campaign.
IKEA has announced a new international food program that will help the furniture giant achieve a num...
New research has shown some of our least favourite vegetables could be the most beneficial when it ...
Almond producer Select Harvest says its 2018 almond crops were impacted by NSW frosts in 2017 but cr...
Quinoa crops continues to take off in Australia with a record number of farmers growing the crop as ...
The CSIRO has turned to gamification to help make eating vegetables appealing.