Woolworths wins big at 2016 Australasian Catalogue Awards
Woolworths supermarkets was the big winner of the 2016 Australasian Catalogue Awards.
Hosted by the Australasian Catalogue Association (ACA), Woolworths won the Supermarkets Award for its ‘Woolworths Rewards’ catalogue produced by advertising agency, Leo Burnett.
The top four finalists for the supermarkets category included ‘Woolworths Crows Nest’, Aldi’s ‘Young Hearts by Collette Dinnigan’, Coles ‘Christmas’ and Ritchies IGA ‘A Christmas Collection’.
Woolworths also made it into the final for ‘Best Young Talent’, ‘Best in Class’ and ‘Health and Wellbeing’.
Advertising Manager for Woolworths Supermarkets, Samantha Smith, congratulated the Leo Burnett team upon winning the Supermarkets Award.
“Our catalogues play a vital role in our customer purchasing journey and so they are indispensable to us,” Smith said.
Chief Executive Officer of the ACA, Kellie Northwood, said catalogue marketing for the supermarket sector is highly competitive.
“Supermarket catalogue readership has increased year on year in Australia since 2013 and the content and creative development plays a key role in that,” Northwoord said.
This year marked 25 years of the ACA Awards which recognises the efforts of the teams behind catalogues produced in Australia and New Zealand.
Lilydale, the Australian owned and operated free range chicken brand is launching in the freezer ais...
Retail and hospitality businesses are invited to apply for a free City of Sydney 12-week program to...
Cold Rock Ice Cream is partnering with Chocolatier to offer customers ice cream in Easter eggs.
You are what you eat. And regardless of what you’re putting in your mouth, provided it's healthy an...
Murray River Organics (MRO) has launched three flavoured coconut oils under its Pacific Organics br...
Amazon would not have paid $13.8 Billion for Whole foods without a plan.
The Victorian Environment Protection Authority (EPA) has fined Bulla Dairy for spilling approximatel...
CAUTION is being urged about the findings of a French study that found those who ate more organic pr...