Price is king for Australian grocery shoppers
A new study has found the price of a grocery product is the most looked for piece of information by consumers reading packaging and labelling.
Conducted by market research company, Colmar Burton, the study discovered 80 per cent of shoppers are looking for the price when they choose to read food packaging or labelling.
Price per kilogram of meat is the second most sought out information followed by whether the product is made in Australia.
Study shows Australian made food is in demand
Chief Executive of the Australian Made Campaign, Ian Harrison, said the survey results proved Australian consumers want to buy Australian produce.
“The finding that an ‘Australian made’ claim ranks second behind price factors in the information shoppers are looking for clearly establishes that they want to know where their food is coming from and where their products are made. Primarily they want to buy Australian made and Australian grown,” Harrison said.
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