Sungold embraces tradies in Fluoro
Sungold milk is embracing its tradesmen customers with a new bottle design for its flavoured milks. Australian ‘tradies’, as they are called, are known to be big drinkers of flavoured milks.
For a limited-time only, Sungold 500ml flavoured milk bottles will be fluoro yellow to help keep them visible on worksites.
“We know tradies love flavoured milk, so by repackaging the 500ml range to fluoro yellow is a creative and tongue-in-cheek way of getting more people drinking milk that not only tastes good, a great source of protein and gets a laugh out of them too,” said Sungold Business Manager, Bill Slater.
The packaging change has already been promoted in Warrnambool with a competition run through local radio to win a free worksite ‘smoko’.
Warrnambool Cheese and Butter (WCB) is the owner and original founders of the Sungold brand. Sungold was established in 1956 to help sell WCB’s milk in Victoria.
After the deregulation of the Victorian fresh milk market in 2000, WCB was able to sell Sungold milk in other areas. Today Sungold is sold in IGA, Coles and Woolworths supermarkets in Victoria, Sydney and south east Queensland.
- Leading IGA adopts dairy focus on WCB’sSungold milk brand
- WCBlaunches snacks under ‘Coon’ and ‘Cracker Barrel’
- WCBto acquire Lion’s cheese business
Cobs Popcorn has expanded into producing chips.
The 2018 federal Budget which was announced Tuesday night may 8 2018 rightly puts the focus on jobs ...
CAUTION is being urged about the findings of a French study that found those who ate more organic pr...
Coca-Cola has launched a new sugar-free version of Coke set to replace Coke Zero.
Coles says it is the first Australian supermarket to offer no added wax on its apples.
NEWS the diva of dumplings is gracing this year’s Taste of Tasmania confirms Hobart’s annual New Yea...
Since the legalisation of its use in food in Australia in late 2017, hemp has quickly become a stapl...
THE winners have been announced in an annual healthy food awards event, aiming to cut through the la...