Yellow Tail wine makes successful Super Bowl ad debut
Australian wine brand, Yellow Tail, has made a successful debut today into Super Bowl advertising, placing in numerous ‘best of’ lists for the massive American sporting and advertising event.
Advertisements played during the Super Bowl, the grand final match of America’s National Football League, costs millions of dollars to broadcast with the game one of America’s top rating television spectacles.
The Yellow Tail advertisement is the first to promote a wine during the Super Bowl in years.
Yellow Tail’s ad plays up its Australian heritage with a kangaroo featured throughout and an appearance by Australian model, Ellie Gonsalves.
Despite the ads popularity, it did not air to all Americans watching the Super Bowl. Beverage giant, Anheuser-Busch InBev, has an exclusive rights deal with the Super Bowl so the Yellow Tail ad appeared in just local advertising spots. It still however aired to approximately 85 per cent of all Super Bowl viewers.
Yellow Tail is owned by the Casella family who have been making wines since the 1820s in Italy. In 1957 the Casella family migrated to Australia. Yellow Tail wine was first made in 2000 and by 2003 in was the number one imported wine to the US.
Yellow Tail was not the only food and beverage advertisement dominating the 2017 Super Bowl with Snickers, Skittles, Wendy’s, FIJI Water, Budwiser beer and Mexican Avocadoes all among this years advertisers.
The 2017 Super Bowl was aired through Channel 7 in Australia and the New England Patriots won over the Atlanta Falcons, 34-28.
- Doritos creates winningSuper Bowl commercial thanks to an Aussie
- Consumer-Created Commercials Vying for $5 Million Payout
- John Butler Trio still awaiting legal advice on yogurt ad “ripped off” song
Pepsi will spend 2018 celebrating 120 years of the brand’s place in pop culture as part of a new glo...
H2Coco has designed a special line of coconut and melon waters to fit in lunch boxes.
Woolworths has a signed a proactive compliance deed with the Fair Work Ombudsman committing to prote...
Iconic Australian meat pie brand, Four’N Twenty, is celebrating its 70th birthday.
The Australian Competition and Consumer Commission is warning franchisors about potentially unfair c...
German ‘hypermarket’ Kaufland is continuing its push into Australia, advertising a number of new vac...
On February 1st 2019 Nestlé announced that it would disclose the list of its suppliers alongside a v...
Coles CEO Steven Cain has declared that Coles delivered a solid performance in the face of a rapidl...