Aldi supermarket shoppers are the most satisfied
Aldi has come out on top in Roy Morgan Research’s latest Customer Satisfaction Awards.
Each month, Roy Morgan Research measures customer satisfaction in a variety of different areas. For August 2016, Aldi has taken out the supermarket category with a 96 per cent satisfaction rating.
Foodland, the overall customer satisfaction award winner for 2015, came in second with a 94 per cent rating.
IGA came in third with a 92 per cent rating, Coles fourth with a 91 per cent rating and Woolworths with an 88 per cent rating.
Supermarket satisfaction: August 2016
Source: Roy Morgan Single Source (Australia), July 2015-August 2016, n=6,076
Aldi lead within six of the nine supermarket sub-categories. Two of the categories it did not lead in, deli and seafood, Aldi does not have specified customer service counters for.
Supermarket satisfaction sub-categories: the ALDI effect
Source: Roy Morgan Single Source (Australia), July 2015-August 2016, n=6,076. Base: Australians 14+ who mainly shopped at each supermarket in last 4 weeks
Norman Morris, Industry Communications Director at Roy Morgan Research, said it appears supermarkets must try and please everyone all of the time to remain coemptive.
“As the German discount giant continues its Australian expansion, its influence is growing,” Morris said.
“Since it moved into South Australia at the beginning of 2016, the proportion of SA residents who mainly or sometimes shop there has shot up to 19%. In Western Australia, where it opened in June, a similar trend appears to be taking shape. It will be interesting to see whether this increased customer volume takes ALDI’s satisfaction to even greater heights in months to come,” he said.
British beverage giant, Diageo, has acquired George Clooney’s tequila range, Casamigos.
Coles supermarkets has announced it will now offer 10 per cent discounts on fruit and vegetables to ...
Australian food and agribusiness exports to China have nearly doubled from 2010 to 2015 to AUD $9 Bi...
Nestle Australia has released two new KITKAT flavours, ‘KITKAT Mint 2 Ways’ and ‘KITKAT Caramel Pret...
Little Creatures have released its first new single batch beer for 2018, ‘Little Creatures Extra Pal...
Happy little Vegemites are happy for a scientific reason Victoria University researchers have found.
A new study has found the price of a grocery product is the most looked for piece of information by ...
Fermented foods, boutique coffee roasts, and Asian pancakes are some of the major hospitality trends...