McDonald’s trials unique recruiting process

Posted by Andrea Hogan on 10th April 2017

McDonald’s Australia is using a unique social media process in order to recruit people to work in its stores.

Late last week, McDonald’s launched a feature on social media platform, Snapchat, which allows for potential employees to record a 10 second video explaining why they would be a good team member.

The video is then sent to McDonald’s and the applicant is provided links to start a more formal application process. The video includes a filter that places a virtual McDonald’s uniform on the person in the video.

Snapchat has over 4 million daily users, with approximately 60 per cent of users aged 18-34 years. McDonald’s is the largest employer of millennials in Australia.

Director of Digital at McDonald’s Australia, Mark Wheeler, said McDonald’s is constantly evolving its approach to digital technology, for both customers and employees.

“Our priority is on delivering more easy and enjoyable ways for people to interact with us so it made sense to engage with young people on a platform we know that are on,” he said.

The recruitment campaign also includes a series of Snapchat ads promoting McDonald’s as an employer.

The Sydney arm of global marketing and advertising agency, VML, helped create the campaign.

McDonald’s employees over 100, 000 people across Australia. It creates more than 6, 000 new jobs a year.


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