Bulla introduces new DIY ice cream cake

Posted by Andrea Hogan on 19th April 2017

Bulla is now selling a ready-to-decorate ice cream cake base.

The base consists of three layers; chocolate strawberry and vanilla. Customers can then add their own toppings and decorations to the side and top of the cake.

Bulla says it aims to take the fuss out of celebrations with the no-bake cake option, as well as appealing to those who like to be creative in the kitchen.

“It’s a staple celebrations cake with the perfect base for an ice cream masterpiece, where all you need is some toppings and a little bit of creativity,” said Bulla General Manager, Sales Marketing and Innovation, Nick Hickford.

The cake base comes in a 1.5 litre serving and are available now from Woolworths and independent supermarkets. The recommended retail price is AUD $9.99.


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