Cobs popcorn partners with Mattel in FMCG first

Australian popcorn maker Cobs has partnered with global toy company Mattel to release new UNO cards though Cobs popcorn packs.
Between 16 March – 1 April 2018, specially marked Cobs popcorn packs will include a single new UNO card that can be added to existing UNO decks.
Cards include ‘draw eight wild card’, a ‘deflection card’ which can be used to bounce a card back to the player that cast it and a ‘popcorn card’ which allows one player only to eat popcorn for an entire round.
The partnership is believed to be a first of its kind between Mattel and a FMCG brand.
Mattel Senior Marketing Manager, Jacinta Whitehead, said she believes the partnership between Cobs and Mattel is an exciting innovation.
“UNO is our hero brand within the game category and we are always looking for new innovative ways to keep it top of mind,” Whitehead said.
“The partnership allows the game to have a presence outside of the toy aisle.”
Specially marked Cobs UNO popcorn packs are available now at Coles and Woolworths supermarkets until stocks last. The recommended retail price is AUD $3.29.
Related articles
- Cobs releases ‘Movie Theatre Butter Popcorn’
- Cobs pays homage to Chicago with new popcorn mix
- Cobs launches American inspired popcorn range
Academics at University College London (UCL) have conducted an unprecedented experiment to attempt ...
SEE how the ASEAN region’s growth prospects, health profile, and market conditions, coupled with glo...
Indika Fernando is assessing thousands of bananas as part of his PhD research into avoiding damage t...
In an Australian meat industry first, Queensland-based Arcadian Organic & Natural Meat Co. has ...
New Zealand’s Restaurant Brands has acquired Pacific Island Restaurants, the sole Taco Bell and Pizz...
In a first for a large-scale brand in the Australian beef industry, JBS Australia has announced a p...
Coca-Cola is now selling its ‘Glaceau smartwater’ in Australia.
Plant based diets are definitely on the rise, but sometimes inspiration can be tricky to muster up....