McCain is now selling a range of skin-on oven chips.

McCain says its Rustic Skin-On chips are an answer to the demand for more natural food products.

Katrina Wilson, McCain Foods ANZ Head of Retail Marketing, said McCain prides itself in staying ahead of food trends and innovating within the frozen food category.

“We work hard to understand what our customers want and deliver to their needs,” she said.

While McCain says the frozen potato category continues to grow, many consumers avoid the freezer aisle, believing the food within it is unhealthy.

“We expect to draw in new users to the frozen aisle by offering a new, wholesome range of chips, that you don’t have to cook from scratch,” McCain said.

To help launch the range, McCain has partnered with chefs from the My Market Kitchen television show to develop recipes that use the chips.

McCain’s Rustic skin-on chip range is available now from Coles and Metcash supplied supermarkets in “thin cut” and “chunky cut” varieties. The recommended retail price is AUD $3.69.

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