McCain answers demand for natural food with skin-on chips
McCain is now selling a range of skin-on oven chips.
McCain says its Rustic Skin-On chips are an answer to the demand for more natural food products.
Katrina Wilson, McCain Foods ANZ Head of Retail Marketing, said McCain prides itself in staying ahead of food trends and innovating within the frozen food category.
“We work hard to understand what our customers want and deliver to their needs,” she said.
While McCain says the frozen potato category continues to grow, many consumers avoid the freezer aisle, believing the food within it is unhealthy.
“We expect to draw in new users to the frozen aisle by offering a new, wholesome range of chips, that you don’t have to cook from scratch,” McCain said.
To help launch the range, McCain has partnered with chefs from the My Market Kitchen television show to develop recipes that use the chips.
McCain’s Rustic skin-on chip range is available now from Coles and Metcash supplied supermarkets in “thin cut” and “chunky cut” varieties. The recommended retail price is AUD $3.69.
- McCainlaunches sourdough pizza range
- McCain Australia invests in latest “state-of-the-art” robotic cold storage facility
- McCain Foods announces $10 million Tasmanian potato plant expansion
In June 2016, the Monash Food Innovation Centre (MFIC) transitioned from Mondelez International to M...
Australian-owned energy drink Kanguru has announced it will launch into South Korea later this year...
WHAT’S next in the dynamic war on plastic after McDonalds’ decision to phase out plastic straws?
CAUTION is being urged about the findings of a French study that found those who ate more organic pr...
Today marks the official launch of Australia’s newest plant-based meat startup, v2food, an innovati...
Allen’s Lollies is now producing a special version of its Fantale lolly for Qantas.
Nespresso is bringing the ultimate Australian poolside summer vibe to Sydney. Our country’s sum...
McDonald’s has announced expansion plans for China, hoping to almost double its presence in the coun...