McCain answers demand for natural food with skin-on chips
McCain is now selling a range of skin-on oven chips.
McCain says its Rustic Skin-On chips are an answer to the demand for more natural food products.
Katrina Wilson, McCain Foods ANZ Head of Retail Marketing, said McCain prides itself in staying ahead of food trends and innovating within the frozen food category.
“We work hard to understand what our customers want and deliver to their needs,” she said.
While McCain says the frozen potato category continues to grow, many consumers avoid the freezer aisle, believing the food within it is unhealthy.
“We expect to draw in new users to the frozen aisle by offering a new, wholesome range of chips, that you don’t have to cook from scratch,” McCain said.
To help launch the range, McCain has partnered with chefs from the My Market Kitchen television show to develop recipes that use the chips.
McCain’s Rustic skin-on chip range is available now from Coles and Metcash supplied supermarkets in “thin cut” and “chunky cut” varieties. The recommended retail price is AUD $3.69.
- McCainlaunches sourdough pizza range
- McCain Australia invests in latest “state-of-the-art” robotic cold storage facility
- McCain Foods announces $10 million Tasmanian potato plant expansion
A Melbourne café is the first completely gluten free café to be accredited by Coeliac Australia.
Gelatissimo has combined two health food trends into one new gelato flavour.
COULD genetic mapping allow allergy sufferers to enjoy peanuts without risk of anaphylaxis?
Visy Chairman Anthony Pratt has launched his “no fruit left behind” program that will use technologi...
Mars has been named the best large company to work at in Australia in the 2017 Great Place to Work r...
New product range to transform juice space and further expand ‘better for you’ category Sydney, A...
Words and phrases like ‘grouse’ and ‘you beauty!’ might not be used by Australians as much as they o...
New Zealand’s Mother Earth is now selling a new range of natural peanut butters in Coles and Woolwor...