Ugly fruit finds love in for-purpose orange juice vending machines
ForPurposeCo, the innovation arm of food rescue charity OzHarvest, has launched Juice For Good an Australian-first vending machine that uses imperfect and blemished oranges.
Nearly half of all Aussie-grown fruit and vegetables do not make it off the farm due to imperfect skin or size. That’s a lot of unloved oranges, says OzHarvest.
ForPurposeCo. has given these oranges a home inside these slick vending machines. Now consumers can show these oranges love and turn them into a delicious, freshly squeezed, healthy drink, with 100% oranges and nothing else.
Since September, close to eight tonnes of imperfect oranges have already been consumed by members of the public from the first two machines, Oz Harvest says.
Now, more of these unique thirst-quenching Juice For Good vending machines will be popping up around Sydney sites just in time for summer.
Some are creatively built into construction walls where ForPurposeCo. has literally breathed juicy new life into these areas with support from companies such as Lendlease and Dexus. The machines will make its first retail site appearances at Mirvac’s Birkenhead Point and The Cannery in Rosebery offering customers a refreshing dose of Vitamin C while they shop!
All profits go directly to OzHarvest to help feed people in need. So every cup sold will allow OzHarvest to deliver more impact to communities in need.
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