Almond Breeze wants Australians to ‘Breeze the Day’
Almond Breeze celebrates their ‘Breeze the Day’ campaign with ice skating and breakfast with Jules Sebastian at St. Mary’s Cathedral, Sydney. Photo by Sarah Keayes/The Photo Pitch
Almond Breeze is telling Australians to ‘Breeze the Day’ as part of its latest major advertising campaign.
The almond milk brand says the campaign focuses on encouraging Australians to incorporate Almond Breeze in their everyday diet. The campaign also teaches Australians how to ‘breeze through the day’ by using different tricks and tips to make life easier.
Mike McNulty, Country Director for Almond Breeze, said Almond Breeze is easy to include into a daily diet and the campaign will work to spread this message.
“The core concept amplifies the positive organic conversations already taking place for the brand,” he said.
To launch the campaign, Almond Breeze has employed stylist and television presenter, Jules Sebastian, as an ambassador.
Outdoor and online marketing efforts will be the focus of the campaign.
Almond Breeze says almond milk is the fastest growing milk in the non-dairy category and has overtaken soy in terms of dollar retails sales.
The Almond Breeze brand is owned by Blue Diamond Growers, a California agricultural cooperative and marketing group that specialises in almonds.
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