Almond Breeze wants Australians to ‘Breeze the Day’
Almond Breeze celebrates their ‘Breeze the Day’ campaign with ice skating and breakfast with Jules Sebastian at St. Mary’s Cathedral, Sydney. Photo by Sarah Keayes/The Photo Pitch
Almond Breeze is telling Australians to ‘Breeze the Day’ as part of its latest major advertising campaign.
The almond milk brand says the campaign focuses on encouraging Australians to incorporate Almond Breeze in their everyday diet. The campaign also teaches Australians how to ‘breeze through the day’ by using different tricks and tips to make life easier.
Mike McNulty, Country Director for Almond Breeze, said Almond Breeze is easy to include into a daily diet and the campaign will work to spread this message.
“The core concept amplifies the positive organic conversations already taking place for the brand,” he said.
To launch the campaign, Almond Breeze has employed stylist and television presenter, Jules Sebastian, as an ambassador.
Outdoor and online marketing efforts will be the focus of the campaign.
Almond Breeze says almond milk is the fastest growing milk in the non-dairy category and has overtaken soy in terms of dollar retails sales.
The Almond Breeze brand is owned by Blue Diamond Growers, a California agricultural cooperative and marketing group that specialises in almonds.
- World-wide change for Almond Breeze
- Almond Breeze now available in new single serve format
- Almond Breeze introduces new long-life Almond milk combinations
Scientists are warning that rice, one of the world's most important cereal crops and the primary foo...
Once known as the it place to be, Bridge Road has since experienced a decline in popularity and, as...
PEOPLE living in aged care are a vulnerable group with unique food needs. A new framework is coming ...
Workers at Woolworths’ Victorian and New South Wales distribution centres may go on strike in the co...
LOOKS like a Steggles advertising campaign has nailed it, sensitively capturing Australia's cultural...
Australian Food News team experts has come up with five ideas to consider in 2017.
Freedom Foods is expanding its Messy Monkeys children’s range to now include popcorn.
Murray Goulburn dairy co-operative, owner of the Devondale brand, has achieved a net profit after ta...