Australian Digital Marketplace for Fresh Produce arrives in Asia

The HiveXchange, Australia’s digital market for wholesale produce has expanded into Asia, opening a Hong Kong office to further the export interests of its members. The HiveXchange represents exporters and producers from across Australia, providing them with an independent platform to market and trade their produce directly with domestic and international buyers anytime, online and at low cost.


The HiveXchange’s unique trust based e-commerce (or T-ecommerce™) model has already made waves in Asia with CEO Antonio Palanca invited to present at the 2017 Asiafruit Congress, Asia’s leading fresh produce conference, on the power of B2B e-commerce to unlock value in the supply chain. HiveXchange CEO Antonio Palanca said “Asia is the most digital community on the planet. Bringing fresh produce to this digital community in a digital format is an enormous opportunity.”


T-ecommerce™ was built specifically for the fresh produce industry, combining the efficiency of e-commerce workflow with the security of trading privately into trusted networks. It translates market offers into any language in real time allowing Australian producers and businesses to access, negotiate and trade with an international buyer network on one, simple to use interface.


Find out more about the HiveXchange