Zambrero answers growing demand for vegan food

Posted by Andrea Hogan on 7th August 2017

Zambrero quick-service Mexican is offering a new vegan menu option after receiving “impassioned feedback” from its customers.

Chief Executive Officer of Zambrero, Karim Messih, said Zambrero’s new vegan Spiced Cauliflower filling for burritos aims to provide for the growing dietary requirements of its customers.

“We take great pride in providing a range of healthy options for all tastes and preferences,” he said.

Messih says vegans and vegetarians are making up an increasing portion of Zambrero’s customer base.

“Our vegan and vegetarian customers are incredibly passionate about plant-based food that is delicious so we knew we had to come up with something unique and special,” he said.

 The Spiced Cauliflower filling is gluten-free, low in sugar and contains less than 3 grams of total fat per 100 grams.

The growing popularity of vegan food

 Zambrero is not the only Australian food company answering the increasing demand for vegan food. This year Australian Food News has reported on both Pizza Capers and The Pancake Parlour starting to sell multiple vegan menu items.

Last week, Coles received social media criticism from vegans when it changed the recipe of its private label dark chocolate to include milk solids. In September 2016, OAK milk also received social media requests to start offering plant-based versions of its beverages.

According to a 2016 Euromonitor International report, Australia is the third-fastest growing vegan market in the world.


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