The Melbourne start-up trying to change in-flight drinking

Posted by Andrea Hogan on 9th August 2017

Australian start-up, Melbourne Martini, is hoping to change in-flight drinking by sending its ready-to-drink cocktail jars to the skies.

From early September 2017, Melbourne Martini’s ‘Tommy Tequila Margarita’ cocktail jar will be available on Australian domestic and short-haul international flights.

The beverage is the first ready-to-drink cocktail available on Australian domestic flights.

Alex Haeusler, Director of Melbourne Martini, said he hopes the cocktail will create a unique in-air experience.

“By bringing Melbourne Martini to the sky we plan to revolutionise the way people

consume in the air, creating a new experience for travellers,” Haeusler said.

Melbourne Martini was founded in 2016 by two friends, Alexander Haeusler and Dylan Alexander, who came up with the idea to sell pre-made cocktails in jars while drinking espresso martini’s at a bar.

The pair established their business believing there was a gap in the market for high-quality ready-to-drink cocktails.

In its first year, Melbourne Martini sold over 210, 000 units. The company is expecting to sell the same number of units within the first quarter of the 2017-18 financial year alone.

Melbourne Martini cocktail jars are also stocked at Dan Murphy’s.


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