Domino’s plans to shake things up

Posted by Andrea Hogan on 21st August 2017

Domino's Thickshakes

Could Domino’s soon be just as well known for thickshakes and ice creams as it is for pizzas?

Domino’s Australia first started selling thickshakes in late 2016 but the beverages are set to now become a “pillar” of the Domino’s menu. Premium ice creams are also in the works.

The thickshakes and ice cream range will be available for both in-store and delivery orders, with Domino’s ensuring the products are made to -14 degrees so they are still cool when they reach their delivery destination.

Domino’s Australia New Zealand Chief Executive Officer, Nick Knight, said the thickshakes are already becoming a customer favourite.

“Our customers will enjoy the quality of the real ice cream, rather than soft serve, which is used by our competitors, and they love our Chocolate Malt and Malted Vanilla flavours,” Knight said.

Domino’s reports it is aiming to target 10 per cent of the $700 million thickshakes and smoothies market with the new range.

The thickshakes and ice creams are part of a number of wider menu changes for Domino’s Australia with the chain announcing a large menu relaunch in 2016.

Domino’s recently launched a new range which will see 20 new pizzas and sides introduced over 20 weeks.


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