Donut King releases nostalgic donut range for millennials
Donut King is selling a new range of donuts designed to bring Australian adults back to their childhood.
The ‘Ungrown-Up Range’ is inspired by the shift towards overindulgent donuts that feature lots of fillings and toppings. Flavours in the range include ‘Ice Bae Bee’, ‘Donut Be Jelly’, ‘Tough Cookie’ and ‘Smarty Pants’.
Donut King Brand Manager, Raquel Hine, said the brand’s youthful approach to the new range represents an extension of their core product line, based off current trends.
“We’re going one step further and tapping into our consumers’ inner child by giving them a taste of the past, with nostalgic confectionary favourites such as jelly beans, strawberry rings and coconut ice – to name a few,” Hine said.
The range is primarily targeted at millennials with every aspect of the range designed to resonate with this group of Australians.
“We wanted to make sure that everything about the range resonated with our consumers, down to the name of the donuts, their look and of course the delicious flavour,” Hine said.
“These days it’s all about taking the perfect snap of your insta-worthy snack, and Donut King strives to keep ahead of these trends by introducing exclusive and innovative products.”
The Ungrown-Up range is available now from Donut King stores across Australia.
- Donut King introduces donut fries to menu
- Retail Food Group to take Donut Kingto Scandinavia
- Doughnut King’s new direction
Woolworths is testing out new food service concepts including street foods fresh from the grill and ...
Nestle has launched an organic version of its popular Nescafe Gold instant coffee.
Coles has invested $60 million into 395 new transport trailers which will be used in New South Wales...
THERE is no reliable labelling system protecting consumers with food allergy from anaphylaxis, say A...
Celebrity wellness expert Libby Babet and exercise physiologist and nutritionist, Veronika Larisova...
Gelatissimo is selling gluten-free crepes for the month of February.
Aldi will be opening more stores in both Western Australia and South Australia.
Foodland customers are the most satisfied Australian supermarket shoppers says Roy Morgan Research. ...