Jamaica Blue launches new coffee and half price campaign
Coffee chain Jamaica Blue has launched a limited edition coffee blend, Costa Rica Single Origin.
Jamaica Blue’s Costa Rica Single Origin comes from renown coffee growing region, Coope Tarrazu. The blend is Rainforest Alliance Certified and its tasting notes including caramel coasted peanut followed by a chocolate finish.
Head of Coffee at Jamaica Blue, Jeremy Regan, who has travelled the world sourcing beans for Jamaica Blue for a decade, said he is a fan of Central America’s coffee growing conditions.
“I’m particularly fond of Central America’s coffee growing conditions: the mineral-rich soil, 1400-1500 metre high altitudes, mild climate and abundant sunlight produces exquisite coffee cherries that are uniformly ripe,” Regan said.
“The local Tico people are as happy as the coffee beans.”
To help launch the blend, Jamaica Blue is selling its coffees for half price from 2pm until close across February 2018.
There is 125 Jamaica Blue coffee stores across Australia, along with a number of stores in New Zealand, the UK, China, Malaysia and the United Arab Emirates.
Established supermarkets around the world work from a pretty similar, well-honed playbook.
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