Top 5 packaging trends for 2018
Environmental issues and clean labelling will again dominate packaging trends next year says market intelligence agency, Mintel.
Mintel, which has released its top 5 packaging trends for 2018, reports that environmentally friendly and clean labelling will all be important to consumers again in 2018, just in slightly different ways than they were in 2017.
Mintel’s Top 5 packaging trends for 2018 are as follows:
- Packaged Planet
Although the ABC’s War on Waste have made many Australians conscious of packaging in 2017, in 2018, Mintel says consumers will learn more about, and consequently embrace, the role of packaging in helping stop food and drink going to waste.
Mintel says food companies should act fast to explain the benefit of their packaging to consumers.
As more consumers turn to online shopping, the packaging in which online purchases come in will become more important.
Online shopping packaging should match the expectations of a brand developed from shopping in-store.
- Clean Label 2.0
Clean labelling will evolve to the point where not too much, or too little, will be written on labels.
If there is too much information or health claims on a label, consumers can become confused or suspicious of a product or brand.
- Sea Change
Plastic that ends up in the ocean will drive further consumer demand for environmentally friendly packaging solutions in 2018.
Companies will need to clearly communicate what measures they are taking to recycle and reduce packaging waste.
Brands will invest in modern packaging to help refresh centre-aisles of supermarkets, visited less by younger consumers.
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