Meatless Farm Co is setting up shop in the U.S

Posted by AFN Staff Writers on 26th June 2019

This article was originally written by Adian Fortune, editor, on 25th June 2019.

Its fresh plant-based ground mince and burger patties will be stocked in the chilled section of 480 Whole Foods Market stores across the US. The business previously won major listings in UK retailers Sainsbury’s, Morrisons and the Co-op.

To help facilitate the new Whole Foods Market listing, the business will be setting up an office in New York, with a general manager appointed to spearhead the US expansion.

Rob Woodall, CEO of The Meatless Farm, said: “The market is really hotting up and it is a game-changer to be working with Whole Foods Market. Our international sales manager, Kasper ​[Vesth], has been instrumental in driving international expansion and his focus on the US will now be invaluable. The US meat alternatives market is currently the largest in the world and is strategically very important for the category. In the UK, we’ve seen our products start to become an essential part of consumers’ everyday shop and we are looking to replicate that success with American shoppers. 

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