SPC celebrates 100 years with new TV ad
SPC is marking 100 years in business in 2018 with a new television advertisement.
The ad, produced by creative agency Leo Burnett, depicts family and friends coming together over a BBQ filled with SPC food before panning out to show the orchids growing SPC’s fruit.
Simone Cote, General Manager Marketing and Innovation at SPC said the new ad is a chance to say thank you to the customers who have supported SPC over the years.
“Not only does our new TVC honour the momentous milestone of turning 100, it encapsulates the spirit and legacy of SPC through heroing key moments in Australian culture, brought to life through the great employees of SPC,” Cote said.
The ad stars an SPC employee, Procurement Manager Mark Jeganathan, and his family.
“It was such a fantastic opportunity to be featured in the campaign, with my family,” Jeganathan said.
“The whole cast are like one big family, passionate about what we do, which you can see in the ad. It’s a genuine reflection of the people at SPC.”
SPC is owned by Coca-Cola Amatil (CCA).
- SPC strikes first-time China export partnership deal
- Woolworths and SPC agree on new 3 year deal
- SPC Ardmona selling Australian-grown canned cherry tomatoes
Australians might be used to receiving toys with kid’s meals, but a new food trend is emerging out o...
A UK study of over 1, 000 pairs of twins has found organisms that influence diet preferences, metabo...
THE race is well and truly on between Woolworths and Coles to downsize to convenience-store footprin...
A complaint over an Aldi Facebook post featuring a picture of Kath & Kim drinking wine and smoking h...
Huon has launched a new range of flavoured salmons, that add value to the existing range and provide...
Food containing low-THC hemp can now be sold in Australia.
United Petroleum has purchased Pie Face for an undisclosed figure.
Woolworths’ BWS has started delivering alcohol in Sydney with plans to expand the service into other...