Pump to partner with AFL again in 2018 season
Pump Water will continue its partnership with the AFL signing on as the official water of the league for its 2018 season.
Pump’s 2018 partnership will include a marketing campaign called ‘Pump up your team’ and will see Pump bottles labels changed to display team names, social influencer work, radio and in-store activity.
For the time first time, Pump will also use individual players (Patrick Dangerfield, Rory Sloane and Nic Naitanui) to promote Pump water.
Kara Morrow, Senior Brand Manager for Pump said she is “pumped” for the brand to be back partnering with the AFL.
“We can’t wait to see how fans nationwide show their support and get behind their favourite teams this season,” Morrow said.
AFL General Manager of Commercial, Kylie Rogers said the AFL is excited to see the new Pump AFL water bottles in store and in the hands of fans this AFL season.
“It’s a fantastic way to celebrate the start of the men’s season by Pump continuing, for the second straight year, to change their brand packing to feature all 18 AFL Club names,” Rogers said.
- Pump now selling new electrolyte water
- Coke’s Pump Water locks in AFL sponsorship
- Coca Cola introduces water enhancer versions of new Powerade
Leading consulting firm KPMG and the New South Wales Farmers Association have found that there is hi...
AN industry vital to Australia is calling for a code of practice to protect it from attack.
The Australian Department of Defence is now accepting tenders for the supply, warehousing and distri...
Australian health foods maker Sanitarium has unveiled its plans to capitalise on new appetite in Chi...
Australia’s 2016 macadamia crop is on track to reach 46, 750 tonnes in-shell says the Australian Mac...
Accolade Wines has this week acquired Lion’s premium wine business, Fine Wine Partners (FWP).
Australians are only eating half of the cereal fibre they need, research has found.
The Australian Advertising Standards Board (ASB) has dismissed a complaint that accused Aldi of cond...