Pump now selling new electrolyte water
A variety of Pump water containing electrolytes from coconut water is now available in Australia.
The new ‘Pump+ natural electrolytes’ consists of spring water, electrolytes from coconut water and natural lime flavour.
Coca-Cola Amatil, owner and manufacturer of Pump water products, said Pump+ natural electrolytes aims to reach active and health conscious Australians.
To help launch the drink, Pump has collaborated with artist Nick Thomm, who has created posters to advertise Pump+ natural electrolytes in Sydney, Melbourne and Brisbane.
A video that captured the process of making the posters will be featured via street and youth culture magazine, Acclaim.
Other marketing activities for Pump+ natural electrolytes includes digital and social promotion, sampling and gym activations.
Pump+ natural electrolytes will also work with The Urban List to sponsor the best walks in Adelaide, Brisbane, Gold Coast, Melbourne, Perth and Sydney this summer. Samples of Pump+ natural electrolytes will be given away at these walks across the summer.
Pump Marketing Manager, Livia De Salvo, said Pump+ natural electrolytes is a natural extension for the Pump brand.
“In a first for Pump, we have created a distinctive new bottle and packaging for Pump+ natural electrolytes to elevate our active credentials,” De Salvo said.
“We are very excited to be collaborating with Nick Thomm as his unique, bold style and progressive approach are a great fit for Pump.”
Pump+ natural electrolytes is available now in 600ml pop-top PET bottles Australia-wide.
US President-Elect, Donald Trump, has announced America will leave the Trans-Pacific Partnership (TP...
Griffith University (Queensland) Eating a diet with high omega 6 in the lead up to pregnancy, co...
Donut King has released a line of premium doughnuts called ‘The Royal Range’.
Following a significant technological investment by Pacific Gold Macadamias (PGM), the company’s 201...
Australian jerky producers, Local Legends, are selling two new jerky varieties.
Garlo’s Pies will now be available on Emirates flights between Auckland to Dubai.
American scientists have discovered a reason why low vitamin C levels may speed up the development o...
Baskin-Robbins Australia has appointed a new General Manager.