Doritos enters crackers category

Posted by Andrea Hogan on 9th April 2018

The new Doritos Crackers

Doritos is venturing outside of the chips category, launching its first line of crackers, exclusive to Australia.

Consisting of a number of flavours including Cheese Supreme, Mexicana, Texan BBQ and Sweet Chilli & Sour Cream, Doritos’ says it has designed a cracker with an “intense flavour hit”.

The crackers are oven baked and “bite-sized”. Doritos says it is the first time in the world Doritos branded crackers will be sold.

It is hoped that the product will create excitement among millennials who are Doritos main customer base.

Alison Silver, Doritos Brand Manager, said: “Doritos Crackers are an exciting way to attract a new consumer base to the biscuit category in the form of millennials, who are the heartland of Doritos.”

“The brand has a cult following with the young and hungry and we are thrilled to be able to deliver them with an exciting new way to enjoy iconic Doritos flavours,” Silver said.

Doritos Crackers will be available from grocery stores, petrol and convenience stores across Australia from mid-April 2018. The recommended retail price is AUD $3.49 per box.

Doritos is a Pepsi Co. Australia and New Zealand brand.


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