Cadbury to give away “huge” amount of free chocolate

Cadbury says it plans to give away a “huge” amount of free chocolate to Australians as part of a new marketing campaign.
The new ‘Share the Taste’ campaign centres around Cadbury’s Dairy Milk chocolate block and will encourage Australians to connect over the confectionery.
Interactive billboards will be used as part of the campaign, allowing Australians to play a game of ‘Choc, Paper, Scissors’ against someone else at a another billboard. The billboards will dispense a Cadbury Dairy Milk chocolate block to each participant to share with their family and friends.
Cadbury teams will also travel out to regional parts of Australia to give away free chocolate and provide Sydney-siders with chocolate on World Chocolate Day this year.
The campaign includes the launch of Cadbury’s new ‘Packed with Yum!’ block range which consists of block versions of popular Cadbury chocolate bars like Picnic, Boost, Moro and Crunchie.
Packed with Yum! Will be sold in Australian supermarkets from May 2018 with a recommended retail price of AUD $4.99 per block.
Associate Director of Chocolate at Mondelez International, Paul Chatfield, said Cadbury has a long history of connecting people and recognises the importance of creating meaningful moments between Australians.
“The campaign will help us create a movement of real, genuine human connections around the country, encouraging moments of sharing whilst enjoying Australia’s faveourite chocolate, Cadbury Dairy Milk,” Chatfield said.
Related articles
- Cadbury brings back Caramilk after 20 years
- New Zealand Cadbury factory set to close
- Cadbury’s Caramilk recalled
Costa Group Holdings Limited (Costa; ASX: CGC), Australia’s leading grower, packer and marketer of ...
Vegetarian diets are almost twice as effective at helping you lose weight a study has found.
A draft report released by the Australian Productivity Commission is calling for better management o...
Honey Wines Australia is currently the only operating meadery in the Hunter Region of NSW. The...
The Australian Competition and Consumer Commission (ACCC) says the contracts between Carlton United ...
KEY trends have emerged from the 'best new products' awards at Australia's largest food industry con...
The food-manufacturing giant, Kellogg's, has joint forces with Salford Brewery Seven Bro7hers to us...
Woolworths will soon start using the new Australasian Recycling Label across its entire Own Brand pr...