Eat your veges: See the latest marketing push

Posted by AFN Staff Writers on 9th September 2018

THE Tryfor5 is an annual campaign powered by Nutrition Australia encouraging Australians to increase their vegetable consumption to the recommended five serves per day, launching during National Nutrition Week, 14 – 20 October.

Nutrition Week raises awareness around the role of food on our health, and supports the community to enjoy healthy eating.

This year’s Tryfor5 theme is “Small Change, Big Gains” where Nutrition Australia will transform some of Australia’s favourite recipes by adding more veg, to make them even more healthy and delicious.

A brand-new competition will also be announced, plus tasty tips to enjoy more veg every day, so stay tuned for more info!

Nutrition Australia’s principal partner in Tryfor5 is Bayer Australia.

Bayer’s primary areas of business include human and veterinary pharmaceuticals; consumer healthcare products; agricultural chemicals and biotechnology products; and high value polymers.

Nutrition Australia and Bayer vary in their claims but each says only somewhere between 5 and 10 per cent of Australians eat the correct amount of vegetables.

Leading up to National Nutrition Week, Bayer and Nutrition Australia brought four experts together at the recent AusVeg HortConnections18 conference in Brisbane to discuss the critical challenge of boosting vegetable consumption.

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