It’s a wrap! crowds wowed by aussie innovation at naturally good expo 2019

Posted by AFN Staff Writers on 11th June 2019

This year’s Naturally Good Expo, held at the International Convention Centre in Sydney from June 2-3, was one of the biggest and most innovative ever attracting thousands of people including retailers, suppliers and media.

The two-day trade show showcased more than 360 exhibitors from around the nation and world from such diverse areas as food, beauty, health and homewares. This year some of the most unusual Australian products ever seen at the show were front and centre including cricket powdered food, camel milk moisturisers, washing agents made from soap nuts, lipsticks derived from fruit, burger patties made from peas, almond milk cheese, monkfruit sweeteners, turmeric latte mix and hemp kombucha.

In addition, the speaker sessions featuring international and national experts, once again provided invaluable insights. Popular topics included 7 Powerful Ways to Increase Retail Profits, How to Rank Number 1 on Google and Making Sense of New Retail, which generated jam-packed theatres.

Keynote speaker Clement Hery, from analytics group IRI Australia, said the enormous interest in the natural health space from consumers is reflective of five major health trends currently driving growth in Australia. In particular, many of our purchases are being driven by:

•    Digestive diligence – an increased focus on gut health and what we put into our bodies
•    Protein power – growing interest in non-traditional protein sources
•    Good fats and carbs – more focus on healthy options
•    Clean and green – high awareness of benefits of chemical free products
•    Permissible indulgence – healthy alternatives to traditional snack foods
Jon Perry, group event director of Naturally Good Expo said this year’s expo had been a resounding success. “The expo continues to grow year on year regarding the number of trade visitors and sheer volume of brands exhibiting. This a reflection of high market demand in the natural products space. We also had a fantastic turn out for our comprehensive seminar program and great initial feedback from exhibitors, visitors and partners alike. We look forward to planning next year’s event with gusto.”

The expo will return to Sydney next year on Monday 1st to Tuesday 2nd June 2020 at the ICC Sydney.