Aldi Wins ‘Canstar Blue Most Satisfied Customers’ award
Aldi has done it again; for the seventh time in nine years, Aldi has been awarded “Canstar Blue Most Satisfied Customers” for 2019.
Metcash (IGA) has scored second place, while Coles and Woolies coming third and fourth, but they have scored identical number of star ratings across different product categories.
“We’re not going to lie, we’re pretty happy about winning the Canstar Blue Most Satisfied Customers Award in the Supermarket category”, an Aldi editor mentioned on their website. “We got top marks for overall satisfaction and value for money, as well as recognition for our Special Buys and private label products.” they added.
While ALDI was ahead of the pack with five stars for overall customer satisfaction again this year, every supermarket chain scored at least one five-star rating. Coles, Woolies and Foodland all got top marks for their variety of products, but ALDI was the only chain to get five stars for the quality of its private labels.
Foodland was rated best for store layout & presentation, while IGA earned the only five-star review for customer service. Foodland and ALDI were rated best for food freshness, but when it comes to value for money, ALDI was the clear winner.
What matters most to shoppers?
Have a look at the full report by Canstar Blue here.