Woolworths launches 60 new products to bring more veggies to Aussie tables
Woolworths Eating Fresh Easier. Woolworths Innovation Kitchen Bella Vista. 11th May 2020. Photograph Dallas Kilponen
Woolworths has introduced over 60 easy and convenient new products to its shelves this week as more Australians seek fresh and delicious meals to enjoy while staying at home.
With Google data revealing the number of Aussies searching for meal inspiration in April 2020 increased by over 120% when compared to the same period last year*, the new range of Australian-made products combine chef-inspired recipes with tasty ingredients, packed with veggies, that are easy to prepare.
Woolworths ‘& Veg’ is one of the newest ranges launching five new products to stores this week, each containing at least 20% vegetables to help Australians increase their veggie intake. Favourites from the range include Beef Mince with Carrot, Sauteed Onion, Celery and Tomato and Beef Meatballs with Carrot, Celery, Tomato & Caramelised Red Onion.
For those looking for a healthier winter warmer this season, Woolworths has introduced a new ‘3 Serves’ range of vegetarian soups. Each cup includes three serves of vegetables and flavours include Rich Beetroot, Rich Carrot, Pea & Broccoli, Creamy Mushroom and Creamy Cauliflower.
For those looking for quick meal solutions packed full of freshness, Woolworths has launched six Stir Fry Kits that are ready in under 10 minutes and all served with a portion of veggies. Kit flavours include Teriyaki Beef Strips with Vegetables and Chinese BBQ Pork Char Siu Style with Vegetables.
From a Vegetable Parmigiana Bake, Beef Meatloaf with Carrot & Kale through to Chipotle & Lime Chicken with Vegetables, the Woolworths product development team have created a range of innovative and family favourite meals and accompaniments that can be enjoyed throughout the week.
Woolworths Director of Fresh Food, Paul Harker, said: “With Australians spending more time at home than ever before, households are looking for new, convenient and delicious ways to feed the family without compromising on taste or freshness.
“This is our biggest launch of products since Christmas and we’ve made sure each one is full of flavour and easy to prepare. We hope this range will provide a little helping hand when it comes to creating nutritious meals for loved ones.
“So whether you’re looking for inspiration for a mid-week meal that feeds the whole family, a beautiful dish to get that restaurant feeling at home, or a winter-warming centrepiece for your Sunday roast, the new range from Woolworths has made eating fresh easy – no matter the size of your household.”
Other new products available at selected Woolworths stores include:
- Woolworths COOK Traybakes – an exciting new range of oven ready products in under 35 minutes. The range includes: Lamb Koftas with Mixed Vegetables and a Lemon & mint Yoghurt Drizzle, Chicken Breast Wrapped in Prosciutto, with Napolitana Sauce and Spanish Chorizo Meatball Bake.
- Woolworths COOK Slow-cooked Meats – this diverse range includes products from hearty winter classics to American BBQ style favourites. The range includes: Slow Cooked Lamb Shanks with Red Wine & Rosemary, Slow Cooked Pork Belly, Slow Cooked Smoked Beef Ribs
- Woolworths COOK One Pan Wonders – A range of prepped and marinated meats including: Marinated Lamb Steaks Thyme, Pepper & Garlic, Beef Strips Bulgogi Style and Lemon and Pepper Chicken Breast Steaks
- Woolworths COOK Roasts – This range includes roasts that are marinated and ready to cook, including: Herb Crusted Rump Cap Beef Roast, Pork Loin Mini Roast with Herbs & Spices and Porchetta Roast with Herb & Garlic Seasoning
- Woolworths COOK Vegetable Sides – Roasted Garlic Potato Bake and Mixed Green Vegetables & Edamame with Mint & Chive Butter are just two of the new vegetable sides that will be on shelves this week and are a perfect hassle-free accompaniment to any meal.
- Woolworths COOK Stir Fry Kits – One pan meals; a portioned out and ready to cook dinner for two in less than 15 minutes.
Woolworths & Veg Range
NEW Woolworths & Veg Beef Mince with Carrot, Sauteed Onion, Celery & Tomato 500g
Australian beef mince blended with bolognese style ingredients including carrot, tomato, celery, sauteed onions, garlic and an Italian herb mix.
For a tasty weeknight dinner hack, try adding a tin of diced tomato to the browned off mince and simmer for 10 minutes for a quick and easy bolognese sauce.
NEW Woolworths & Veg Beef Meatballs with Carrot, Celery, Tomato & Caramelised Red onion 400g
Made with at least 20% vegetables, this dish includes Australian beef mince mixed with carrot, celery, tomato and caramelised red onion. Pan fry the meatballs for 13 minutes for a convenient yet delicious meal full of flavour.
Woolworths Stir Fry Kits
NEW Woolworths COOK Stir Fry Kit Teriyaki Beef with Vegetables 400g
Price : $8.00
An exciting quick meal solution. Chef inspired recipes, restaurant quality, delicious and ultra fresh. Ready to cook marinated meat and pre-cut vegetables – ready in under 10 minutes
NEW Woolworths COOK Stir Fry Kit Chipotle & Lime Chicken with Vegetables 400g
An exciting quick meal solution. Chef inspired recipes, restaurant quality, delicious and ultra fresh. Ready to cook marinated meat and pre-cut vegetables – ready in under 10 minutes.
Woolworths Traybake Range
NEW Woolworths COOK Chicken Tikka Curry Bake 550g
An exciting new offering in the range of over ready products. Ready in under 20 minutes, easy oven cook – dinner sorted.
NEW Woolworths COOK Lamb Koftas with Mixed Vegetables and a Lemon & mint Yoghurt Drizzle 500g
Fragrant Lamb Koftas on a bed of mixed mediterranean veggies of red onion, mixed colour capsicum, zucchini & cherry tomato, finished with a lemon & mint yoghurt sauce. Cooks in just under 30 minutes, 100% fool proof, super convenient & tasty. It will become the centre of the dinner table.
Woolworths Slow Cook Range
NEW Woolworths COOK Slow Cooked Pork Belly
This diverse range includes everything from hearty winter classics to American BBQ style favourites. The common factor is that they have all been cooked low and slow to give customers deliciously tender meats that are ready to heat and serve.
NEW Woolworths COOK Slow Cooked Lamb Shanks with Red Wine & Rosemary
Tender lamb shanks slow cooked for eight hours in a rich and hearty sauce. Oven bake for up to 25 minutes and pair with roasted vegetables, asparagus salad or cheesy mash on the side.
Woolworths One Pan Wonders Range
NEW Woolworths COOK Chicken Breast Stir Fry Strips Thai Style 500g
Price: $7.50 – $13.00
A range of prepped and marinated meats that are part of the new ‘COOK’ brand. The range includes customer favourites that have been updated with fresh new packaging as well as some new products. The products can be cooked in one pan in approximately 10 minutes, making them perfect for mid-week meals.
NEW Woolworths COOK Beef Strips Bulgogi Style 500g
Price: $12.00 each
A customer favourite, the Bulgogi Beef has been updated with a fresh new look. Thin strips of Australian beef in a Korean style marinade that contains soy sauce, onion, garlic, sesame oil, spices and chives.
Woolworths Iconic Roasts Range
NEW Woolworths COOK Herb Crusted Beef Rump Cap Roast
A new iconic roast in the range, made from Australian beef rump cap that has been coated in a herb and garlic crust that browns and crisps up in the oven. The Rump Cap is a lesser known cut in Australia, however prized in other countries such as Brazil – the fatty cap bastes the meat as it cooks, keeping it succulent and tender.
NEW Woolworths COOK Pork Loin Mini Roast with Herbs & Spices
Australian pork loin marinated in herbs and spices. Oven bake for up to 60 minutes for a succulent and juicy roast. Serve with a veggie side dish, such as Woolworths Mixed Mediterranean Vegetables or Mixed Green Vegetables & Edamame with Mint & Chive Butter.
Woolworths COOK Vegetable Sides Range
NEW Woolworths COOK Mixed Mediterranean Vegetables 350g
A range of hassle free vegetable sides to complete any meal. These lines have been developed as a perfect accompaniment to the Woolworths COOK meat range. All ready in under 30 minutes.
NEW Woolworths COOK Mixed Green Vegetables & Edamame with Mint & Chive Butter 225g
A range of hassle free vegetable sides to complete any meal. These lines have been developed as a perfect accompaniment to the Woolworths COOK meat range. Microwave in just 3.5 minutes, serve immediately.
Woolworths Vegetable Bakes Range
NEW Woolworths Roasted Garlic Potato Bake 380g
A range extension on the family Bacon Potato Bake, it offers the same comforting side dish in a 2 serve portion.
NEW Woolworths Vegetable Parmigiana Bake 380g
The perfect vegetarian option for customers.
Woolworths Deli Soups – Healthy Range
NEW Woolworths Rich Beetroot Soup 400g
For the health conscious customer, vegetarian seeker or simply those who is looking to increase their daily vegetable intake. The rich beetroot soup is blended with tomatoes and red peppers to deliver 3 serves of vegetables in each cup.
NEW Woolworths Delicious Pea & Broccoli Soup 400g
For the health conscious customer, vegetarian seeker or simply someone who is looking to increase their daily vegetable intake. The pea and broccoli soup is blended with zucchini and spinach to deliver 3 serves of vegetables in each cup.
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