Woolworths overhauls its private label foods
Woolworths has launched a new private label food range after reviewing its current offerings over the past 18 months.
The new range consists of a wide variety of foods and the only common element between all products is that they have been given the “Green Seal of Approval” Woolworths logo.
A number of older Woolworths private label products have been rebranded and reformulated before being included in the new range.
Woolworths says the range was created with nutritionists and has been tested by customers.
Over the past 18 months, Woolworths has undertaken an extensive review, reformulation and rebrand of the private label food offerings.
Key changes include reduction in salt, sugar and saturated fats, along with packaging changes.
Peter Hathaway, Woolworths General Manager of FoodCo Marketing, said Woolworths is always improving its food to ensure customers have quality options.
“Whether it’s the already popular lamb shanks or ice cream, every one of the Woolworths food range has been rigorously tested to ensure our customers and their feedback are an essential part of the product development journey,” he said.
“We are proud to be able to deliver to the trust customers expect from us in food and will continue to develop more innovative food products that respond to our customers’ demand for good price, quality and nutrition under the Woolworths food range,” Hathaway said.
- Woolworthslaunches customer product sampling group
- Woolworthsrecruits surfing stars for latest advertising campaign
- State of the artWoolworths distribution facility under construction
Food businesses are being reminded that the enforcement date for Country of Origin labelling laws is...
Assistant Minister for Industry, Innovation and Science, Craig Laundy, has announced the launch of F...
The Australian Packaging Covenant Organisation, the agency charged by government to meet the target ...
Fiji Water has changed the design of its bottles sold in Australia for the first time in ten years.
A report from online payment service PayPal Australia has revealed that one in two Australian retail...
Katter’s Australian Party MP, Shane Knuth, is pushing for ‘fair milk’ logos to be placed on Queensla...
THE seafood industry wants country of origin labelling protections extended to menus in foodservice ...
A dedicated plant-based meal delivery service is now available in Australia.