Arnott’s launch new dessert inspired biscuit range

Posted by Media Release Agency on 2nd June 2020

The baking experts at Arnott’s have been busy playing matchmaker, pairing some of their most iconic biscuits with Australia’s favourite desserts. The new range includes Lamington flavoured Iced VoVo, Mud Cake flavoured Shortbread Cream, and Salted Caramel Tart flavoured Scotch Finger. These dessert inspired sensations will be available in Coles nationwide from next week.

With almost 3 million (15%) Australians admitting to indulging in dessert every day, it’s no surprise that Arnott’s released a new dessert inspired biscuit range to satisfy the nation’s tastebuds.

This Australian-made range is designed based on some of Australia’s favourite desserts, with research showing that chocolate mud cake, lamington and caramel tart all feature in the top list.

Claire Brycki, Arnott’s Marketing Manager commented, “Arnott’s biscuits have been enjoyed by Australian’s for decades, especially icons such as Iced VoVo, Scotch Finger and Shortbread Cream. As a nation, innovation is at the heart of our identity, so combined with our great love for desserts and passion for biscuits, this new launch is the perfect balance of past and future. Not to mention that they’re delicious!”

As a nation of dessert lovers, Aussies take their desserts very seriously. In fact, it would be fair to say that dessert affects many different elements of Australians’ lives, not just those looking to satisfy their sweet tooth.

Relationships: Dessert can signal the start of a new relationship. As research reveals, more than 3 in 4 (77%) Aussies take ordering dessert on a first date as a sign that they are in luck.

Meal times: Almost 1 in 2 (47%) dessert lovers confess they would eat dessert before dinner if they had the option! Gen Z leads the pack here, with 62% of the cohort preferring sweet treats over their greens.

Sharing with loved ones: More than 4 in 10 (44%) Aussies admit they do not like to share their dessert and prefer to keep it to themselves, with Baby Boomers (55%) being the most likely to protect their delicacies.

Isolation: Since entering isolation, more than 1 in 3 (35%) Aussies say they have been treating themselves more, with Gen Z (47%) and Millennials (43%) coming in well above average.

Parenting: Parents are also getting some relief in isolation by reaching for the sweets to help them at home, with almost half (48%) admitting to treating themselves more.